Add an Instagram account to your Meta Business Manager

Add Instagram business accounts to your Meta Business Manager. Then associate them to ad accounts or partners that are also in your Business Manager. Like other assets you add to your Business Manager, you can assign task-based permissions for Instagram business accounts in Business settings.

Before you begin

To add an Instagram business account to your Business Manager, you must have the username and password for the account.
The Instagram business account you’re trying to add can’t be owned by another business. Instagram business accounts can only be claimed by one Business Manager.
Only admins can add Instagram business accounts in the Business Manager.
If your Instagram business account is linked to a Facebook Page, you should add both your Facebook Page and Instagram business account to the same Business Manager. Learn how to add a Page to your Business Manager.

To associate an ad account with an Instagram business account, the ad account and Instagram business account must already be in the same Business Manager. You can't associate ad accounts to Instagram business accounts in a different Business Manager.

Add an Instagram account to your Business Manager

To add an Instagram account in your Business Manager:

Go to Business settings.
Click Accounts.
Click Instagram accounts.
Click the blue Add button.
Click Connect your Instagram account
Enter your Instagram username and password. Note: We may send you a security code to the email or phone number associated with the account to verify your identity.

You'll have the option to select the ad accounts and Pages you'd like to assign on the next screen. Click Finish. You can also click the X to skip this step.

Add people to your Instagram account

Once you’ve added an Instagram account to your Business Manager, you can add people and assign them permissions to carry out certain tasks, such as creating and managing content, managing community activity, and viewing insights. To add people to your Instagram account:

Go to Business Settings.
Click Accounts.
Click Instagram accounts.
Click Add People.
Select a person from the left-hand column. Then toggle on the tasks you want to grant permissions for. A blue toggle means it’s on, and gray means it’s off.
Click Assign.

You have now added and assigned permissions for your Instagram business account in Business Manager.