TABLE OF CONTENTS
Preparation for Migration
Step 1: Review Current Salesforce Setup
Identify Key Assets: Catalog all essential elements such as leads, contacts, accounts, opportunities, and automation workflows currently in use within Salesforce.
Assess Data Volume: Evaluate the size and complexity of the data to be migrated, including the number of records, custom fields, and automation rules.
Step 2: Define Migration Objectives
Set Clear Goals: Determine the primary reasons for migrating to Sem Express, such as cost efficiency, enhanced automation, or unified marketing and CRM tools.
Prioritize Features: Identify critical components for migration, focusing on CRM data, key opportunities, and essential automation workflows.
Step 3: Prepare Backup
Export Data from Salesforce: Export all relevant data (contacts, accounts, leads, opportunities, etc.) from Salesforce as CSV or Excel files.
Backup Documentation: Securely store all exported files and related documentation to ensure data safety before starting the migration process.
Export & Migrate Data
Step 1: Export Data from Salesforce
Export Contacts: Go to the Contacts tab in Salesforce and use the export function to download all contacts as CSV or Excel files, ensuring to include all necessary fields such as names, emails, phone numbers, and custom fields.
Export Accounts and Opportunities: Navigate to Accounts and Opportunities tabs, exporting all records including associated details like deal stages, values, and key contacts.
Export Leads: Use the Leads tab to export all active and closed leads, ensuring proper mapping of lead fields and statuses.
Step 2: Import Data into Sem Express
Import Contacts: In Sem Express, go to Contacts > Import Contacts and upload the CSV files exported from Salesforce. Map fields correctly to ensure accurate data import.
Import Accounts and Opportunities: Recreate your Salesforce account structure in Sem Express by importing accounts and linking them with the corresponding contacts and opportunities.
Import Leads: Import lead data into Sem Express, ensuring to maintain the integrity of lead statuses and related data during the migration process.
Rebuild Opportunities, Websites, and Automations
Step 1: Recreate Opportunities in Sem Express
Set Up Pipelines: In Sem Express, create sales pipelines that reflect the stages used in Salesforce, ensuring all stages are accurately represented.
Transfer Opportunities: Assign opportunities to the appropriate stages within the new Sem Express pipelines, maintaining continuity in sales tracking.
Step 2: Recreate Landing Pages in Sem Express
Set Up Websites: Rebuild Salesforce websites in Sem Express by navigating to Sites > Websites or Funnels. Recreate the landing pages and any funnel steps.
Set up E-commerce: Ensure to create products in Sem Express by navigating to Sites > Stores. Recreate the products under Payments > Products.
Step 3: Recreate Automations in Sem Express
Set Up Automation Workflows: Rebuild Salesforce automation workflows in Sem Express by navigating to Automations > Workflows. Recreate triggers (e.g., lead conversions, opportunity updates) and corresponding actions (e.g., sending emails, updating statuses).
Integrate Communication Channels: Ensure email and SMS automation are correctly set up in Sem Express, utilizing its integrated communication tools to maintain engagement with leads and clients.
Document, Contract, and Form Management
Step 1: Transfer Document Templates
Export Templates from Salesforce: Download any existing document or contract templates from Salesforce’s document management system.
Import and Rebuild in Sem Express: Recreate these templates in Sem Express by navigating to Documents and using the editor to set up contracts, proposals, and quotes.
Step 2: Set Up E-signature and Document Tracking
Enable E-signature: Configure Sem Express’s document features to include e-signature capabilities for contracts and agreements.
Track Document Engagement: Set up tracking features to monitor when documents are opened, viewed, or signed, similar to document tracking in Salesforce.
Step 3: Set Up Forms
Create and Publish Forms: Set up forms on Sem Express by navigating to Sites > Forms. Use the templates or create a form from blank.
Testing and Validation
Step 1: Test Opportunities
Perform End-to-End Testing: Simulate sales processes in Sem Express by moving opportunities through the pipeline stages to ensure proper functionality.
Validate Data Integrity: Cross-check imported data to confirm that contacts, accounts, leads, and opportunities are accurately represented.
Step 2: Validate Automation Workflows
Run Test Scenarios: Test each automation workflow in Sem Express to ensure triggers and actions function as intended.
Verify Communication Channels: Ensure that emails, SMS, and other communication actions execute correctly within the workflows.
Team Training and Transition
Step 1: Train Team Members
Sem Express Training: Conduct training sessions to familiarize team members with Sem Express’s interface and features.
Provide Documentation: Distribute user guides and SOPs tailored to Sem Express’s functionalities to support team members during the transition.
Step 2: Monitor and Optimize
Monitor System Performance: Regularly review the performance of sales pipelines and automations post-migration.
Optimize Workflows: Adjust workflows as needed based on team feedback and operational requirements.
Decommissioning Salesforce
Step 1: Transition Period
Run Systems in Parallel: Consider running Salesforce and Sem Express in parallel for a short period to ensure a smooth transition.
Phase Out Salesforce: Gradually reduce reliance on Salesforce as confidence in Sem Express grows.
Step 2: Cancel Salesforce Subscription
Final Backup: Ensure all necessary data is backed up before canceling the Salesforce subscription.
Official Cancellation: Follow Salesforce’s process to cancel your subscription and terminate any associated services.
Step 3: Post-Migration Review
Review Success: Assess the success of the migration, documenting any challenges and resolutions.
Ongoing Monitoring: Continue to monitor Sem Express’s performance, making necessary adjustments to optimize business processes.